As Hatch approached its sixth anniversary, the brand expanded its mission to help adults (not just babies) sleep better, leading to the launch of Restore. Demand was immediate, with 20,000+ sign-ups and a full sellout within 24 hours.

We led a strategic launch to build awareness and grow Hatch’s consumer base, kicking off at the Consumer Electronic Show, CES, with embargoed media outreach that generated strong early coverage.

Post launch, we sustained momentum through targeted product review seeding and a national sleep study of 2,000 Americans, driving continued media placements and executive thought leadership.

The campaign culminated in Restore earning recognition on TIME 100 Best Inventions, reinforcing Hatch’s leadership in sleep innovation.